Vision defines what you want your business to be or be known for. It’s useful to develop a 1, 3 and 5 year plan to ensure you can progress to where you want to be through well-defined measurable steps.

This is your target for how your product or service will be better in some way, and where you want to be in years to come.   But it’s not simply about growth rates, revenues or margins. It’s more about what you want your business to create or achieve over time.

That vision won’t be easy to realize and may require constant course changes, hard work and successes over time. That’s where vision differs from values which are fixed. As you define your vision, stay clear and focus as much as you can. If you see yourself with more locations, serving specialized types of customers, or developing a broader range of products or services, put it all down. Eliminates confusion and enables the business to focus on what is important.

Employees, partners, investors, vendors, customers and others must be able to grasp your vision for it to work.  It’s not necessary that they agree with everything you spell out, as long as they understand it and can help get you there.

Have a question about defining your business vision. Pick-up the phone (520) 465-5291, send a quick email or text. What’s the worst that can happen? You might see the future through x-ray glasses. I’m here to help you move forward.

"Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion."
~ Jack Welsh, former CEO - General Electric ~

"Vision without execution is hallucination."
~ Thomas Edison ~