By Definition: A specific group of consumers at which a company aims its products and services.

Your target customers are those who are most likely to buy from you. Resist the temptation to be too general in the hopes of getting a larger slice of the market.

Here are some questions to get you started:

  • Who is your target audience?
  • What do your customers think of your company?
  • What is your WOW factor?
  • What draws them to your business?
  • Why are your customers loyal?
  • What makes your business unique?
  • How old are they?
  • Where to they live? Is geography a limiting factor for any reason?
  • What do they do for a living?
  • How much money do they make?

So who is your target customer? If you have more than one answer to any of the questions above, it’s time revise your marketing strategy.

Reaching customers is a different then it was 5 years ago, one year ago, even last month. There are so many effective advertising options and strategies for using them.

We make a client, product or service stand out and sell by having our clients think differently about their brands and the people (customers) who use their products or services. A needs analysis of the business – strengths, weaknesses, opportunities and threats (SWOT) will allows us to provide effective strategies and deliver customer-focused solutions.

We let the marketing strategy determine the best way to reach the customer. Not solve it by just placing an AD.

Need help defining your Target Customer? Pick-up the phone (520) 465-5291, send a quick email or text. We are here to help you move forward.

"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
~ Peter Drucker, the Founder of “Modern Management" ~