Event Marketing is one of the fastest growing fields in marketing and advertising today. It's everywhere you look in today's culture although you probably don't readily recognize the majority of the event marketing programs when you see them. That's because there are so many marketing messages coming from every direction and there are no hard rules about what exactly is and isn't event marketing.

Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events. Brands use event marketing entertainment (like shows, contests, or parties) to reach consumers through direct hand-to-hand sampling or interactive displays. The practice works because it engages consumers while they’re in a willing, participatory position. In contrast to traditional advertising and marketing campaigns, which blasts consumers with the same general television, radio or mass media, event marketing targets specific individuals or groups at gathering spots, in hopes of making quality individual impressions. Event marketing shouldn’t take the place of traditional marketing, but should be a supplemental tactic to company’s goals.

A successful event marketing campaign provides value to attendees beyond information about a product or service. A discount, free sample or fun event will make customers feel like they are receiving a benefit and not just attending a live-action commercial.

The Arrotta Group's event marketing program is built around the idea that all of the strategic thought, creativity, and execution excellence, must be directed to a single goal… helping you sell more of your products or services

When you work with The Arrotta Group, you work with quality people who have the experience and imagination to help build your brands. Our approach is straightforward and our actions are quick and accurate. We know how to create the grand design, but we never lose sight of the day-to-day details that get us to our goals. From the simplest tasks to the most critical decisions, we back up our talk with work that exceeds expectations.

The Arrotta Group will get your brand noticed in the right place, at the right time and among the right prospective customers while they’re most receptive to hearing about, tasting, trying or experiencing your products or services.

Questions about Event Marketing or running your next event? Pick-up the phone (520) 465-5291, send a quick email or text. We are here to help you move forward.