The digital world has changed. Your customers are everywhere. They are sometimes online, sometimes offline, but always connected. They listen to friends (and Facebook friends) and they trust reviews from people they've never met. Your audience is global, local and everything in between. Telling your story has never been more important, so you need to tell it in the right way, at the right time and in all the right places.

Digital marketing is essential in today's world. With both competitors and potential customers constantly online, digital marketing is one way to stay ahead. The online world can seem intimidating. There are simple digital marketing strategies that any business owner can implement to help their business grow.

  • Setting a Goal: You're looking for ways to help your small business grow.  More sales online, customers, recognition or maybe you're looking to get ahead of the competition.
  • Creating a Marketing Triangle: The most successful businesses have an effective marketing triangle social media triangle in place. A marketing triangle is when you map out a customer's experience from when a customer is a complete stranger to when they become a lead, and then put certain strategies in place that will encourage them to move through this triangle. Things like call to action, opt-ins and offers are all effective pieces of a funnel. The triangle: website, Facebook, twitter.
  • Developing a call-to-action: A call-to-action (CTA) is an image or text that prompts visitors to take action, such as subscribe to a newsletter, view a webinar or request a product demo. CTAs should direct people to landing pages, where you can collect visitors' contact information in exchange for a valuable marketing offer.
  • Creating an Effective offer: An offer can be used alone or along with a CTA. This will also be used either within your marketing funnel or as a way to drive potential customers into your website. Supply them with something relevant to your product or service that they want. Use your offers as a way to gather more information about a potential buyer while driving them further into your website at the same time.
  • Driving Traffic: In order for there to be people to drive into your marketing funnel, there first has to be traffic on your website. There a variety of ways you can drive traffic to your website.  Quality content, keyword strategy, website optimization and social media.

Building websites, email marketing campaigns, social media, online advertising and special online promotion, to e-commerce, we will develop a Digital Marketing Strategy that will keep you moving forward.

No Digital marketing strategy? Pick-up the phone (520) 465-5291, send a quick email or text. What’s the worst that can happen? A future customer might find you online. We are here to help you move forward.

"Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble."
~ Ian Schafer - CEO and Founder of Deep Focus ~