Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive marketplace. But what exactly does "branding" mean? How does it affect a small business like yours?

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Defining your brand can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:

  • What is your company's mission?
  • What are the benefits and features of your products or services?
  • What do your customers and prospects already think of your company?
  • What qualities do you want them to associate with your company?
Your brand creates the first impressions that last. It sends a message about what kind of company you are and the value and quality of what you sell or service you provide.

Once you've defined your brand, how do you get the word out? Here are a few simple tips:

  • Get a great logo
  • Write down your brand messaging
  • Develop a tagline
  • Integrate your brand in every aspect of your business
  • Create a “voice” for your company that reflects your brand
  • Design all your marketing material around your brand
  • Be true to your brand
  • Be consistent

Our approach to branding is really simple. Brands are bought – they are not sold. Considering this approach we help our clients create a brand identity, one that sets you apart and connects you with the right target audience. The brand strategy will differentiate you from other competitors and create action.

Have a question about defining your Brand Strategy? Pick-up the phone (520) 465-5291, send a quick email or text. What’s the worst that can happen? Contacting us can’t hurt, we are here to help you move forward.

"Unless you have absolute clarity of what your brand stands for, everything else is irrelevant."
~ Mark Baynes - Global CMO, Kellogg Co. ~